Demi Howell, a Huntsville, Alabama native, is a renowned entrepreneur, beauty mogul, and trailblazer in the beauty and business industries. With over 25 years of experience, Demi has mastered the art of hair artistry, makeup, and wardrobe styling—transforming her creative passion into a thriving global brand. From her luxury beauty line, Demi Howell Beauty, to the empowering Soft Boss Movement, Demi’s journey is one of resilience, innovation, and bold leadership.
Demi Howell Beauty: Celebrating Diversity Through Luxury
Originally launched as Demiere Cosmetics, Demi Howell Beauty is a high-end cosmetics brand that champions individuality and diversity. The brand’s award-winning concealers and the viral “Girl Bye” lip gloss have earned cult-favorite status among beauty lovers. As the official cosmetics provider for BET’s 106 & Park and sponsor of a rooftop day party during the BET Awards, the brand’s influence stretches far beyond retail shelves.
After overcoming a trademark challenge, Demi rebranded with determination—solidifying her place as a resilient force in the beauty world. Today, her brand is praised for its inclusivity, luxurious product line, and ongoing innovation, with new launches on the horizon.
Recognized Excellence and Industry Impact
Demi Howell’s contributions have not gone unnoticed. She was honored with the Top 50 Better Business Practice Award by American Salon and clinched third place both nationally and internationally at Style Stars. Her salon has been recognized as the Top Salon in the USA by Ambermag and Mizani, standing as a model of creativity and quality service.
Her expertise has been featured in prominent media outlets including Forbes, Womenpreneur, and ATL Wire, reinforcing her role as a trusted voice in the beauty and entrepreneurial spheres.
The Soft Boss Movement: Where Grace Meets Grit
More than a beauty expert, Demi Howell is the founder and voice behind The Soft Boss Podcast—a movement that encourages women to embrace both their feminine energy and business acumen. Through candid conversations and insightful guidance, Demi teaches women how to lead with intention, nurture their well-being, and break societal molds around success and strength.
The Soft Boss community empowers women to thrive in leadership roles without sacrificing softness, authenticity, or balance—redefining what it means to be a modern-day boss.
Legacy in the Making
From her pioneering beauty empire to her empowering movement for women in business, Demi Howell continues to build a legacy rooted in self-expression, strength, and sisterhood. Her impact spans industries and generations—proving that with vision, resilience, and heart, anything is possible.
As Demi Howell Beauty continues to grow and The Soft Boss Movement gains global momentum, one thing remains clear: Demi Howell is more than a mogul—she’s a movement.