From humble beginnings to global recognition, Rossario George is redefining elegance with a vision rooted in legacy, creativity, and culture. In this exclusive interview, we speak with the CEO and lead designer of the eponymous brand to uncover the story behind the label, the symbolism of their latest collections, and what lies ahead.
Q: Rossario George is such a unique name for a brand. Could you tell us more about its origin and significance?
CEO: Absolutely. Rossario George is named in honor of my partner’s late father, Rossario George Scumaci—a talented hair master with an eye for style. He left us far too soon, but his influence lives on. We wanted the brand to reflect his elegance and artistry. At its core, Rossario George is about more than just fashion or beauty—it’s about culture, creativity, and building a lasting legacy.
Q: Your brand started in 2016 and officially launched in 2017. What inspired your journey into the world of fashion and beauty?
CEO: It began with a passion for design and a fascination with global beauty. I’ve always believed fashion is a universal language—it tells stories, evokes emotion, and brings people together. At Rossario George, we draw inspiration from art, music, travel, and the natural world. Our mission is to create timeless pieces that carry emotional weight and elegance.
Q: Rossario George was nominated for the Fashion Group International’s Rising Star Award. How did that feel?
CEO: That nomination meant the world to us. Being recognized by such a prestigious organization validated our work and vision. It reminded us that we’re on the right path. Even though we didn’t take home the award, the acknowledgment itself was a major milestone.
Q: Let’s talk about your F/W 2025 Honey Red Collection. What’s the story behind it?
CEO: Honey Red is a landmark moment for us—it introduces our first men’s line and continues the evolution of our now-signature honeycomb pattern. The pattern was inspired by my partner Tony’s love for gardening and bees. Bees are builders and creators—resilient and beautiful, much like what we strive to be as a brand. The Honey Red palette adds warmth and richness, while honoring our foundational values.
Q: The honeycomb motif has become a symbol for the brand. Why is it so meaningful to you?
CEO: The honeycomb is a perfect fusion of nature’s geometry and emotional symbolism. It represents hard work, unity, and beauty born of effort—traits that resonate deeply with our journey. We’re a small brand with big dreams, and like bees, we continue to build something greater together. This motif will continue through future lines, including our upcoming beauty collection.
Q: Tell us more about Miele Privé. What can we expect from the new beauty and skincare line?
CEO: Miele Privé is an extension of everything Rossario George stands for—refined, elegant, and intentional. We’re launching it just in time for the holidays, and it will feature skincare that blends natural ingredients with luxury performance. Like our fashion line, each product tells a story and is designed to make people feel confident and beautiful.
Q: What other exciting things can fans look forward to in the near future?
CEO: So much! Alongside Miele Privé, we’re releasing our 2024 Holiday Gift Guide this November, filled with sophisticated, curated items perfect for gifting. We’re also preparing for several U.S. and international runway shows, where we’ll debut new honeycomb-patterned pieces and introduce seasonal designs. Our goal is to continue raising the bar while staying grounded in our identity.
Q: What’s your long-term vision for Rossario George as a brand?
CEO: The future is about growth with intention. We’re expanding our offerings, including more men’s wear and beauty products, and increasing our global presence. But at the heart of it all is our commitment to elegance, quality, and storytelling. We’re not chasing trends—we’re building a legacy that will outlast fleeting fashion moments.
Q: Lastly, what advice would you give to aspiring designers and entrepreneurs in fashion and beauty?
CEO: Know who you are and stand firm in your vision. Don’t chase what everyone else is doing. Focus on creating something meaningful—something that moves people. If your work makes someone feel confident, beautiful, or understood, you’re already succeeding. The industry is full of noise, but authenticity will always shine through.
Rossario George continues to elevate fashion and beauty through innovation, heart, and heritage. With the launch of their Honey Red collection and the upcoming Miele Privé skincare line, the brand is poised to leave a lasting mark—one honeycomb at a time.